Cases / MUGCLUB
A whole agency running on its own base.
We built MUGCLUB's platform: knowledge, proposals, clients and AI agents that read the operation and talk on Telegram.
AI BuildingCase summary
From the agency's knowledge to the report it reads on its own.
MUGCLUB is a creative agency. What it knows — team, processes, history and brand base — was scattered, and the operational numbers lived in separate tools: Trello on one side, paid media on the other.
We built a platform of their own, fully in the cloud, with a single database gathering what the agency records and what comes from external tools. On that base we delivered the five fronts of the scope and three AI agents that talk to the team on Telegram.
- Client
- MUGCLUB
- Sector
- Creative agency
- Service
- AI Building
Video coming soon
The challenge
A creative agency with scattered knowledge and an operation measured across separate tools, with no single base connecting team, processes, clients and media results.
The plan
Create the technical base in the cloud and, on top of it, five deliveries: knowledge base, proposal system, two intelligence agents and AI embedded in the operation.
What we built
From the base in the cloud to a history that writes itself.
Base in the cloud
A single database, in the agency's own account, gathering what it records and what comes from Trello and paid media.
Platform
Spaces by profile: knowledge, clients, planning, CRM, proposals in the official template and expense control.
Agents
Three bots on Telegram: one reads Trello, another reads Meta and Google Ads, and the third talks with the partner about the whole agency.
Intelligence
An agency dashboard that records its own history twice a day, turning into a time series for decisions.
Base in the cloud
A single database, in the agency's own account, gathering what it records and what comes from Trello and paid media.
Platform
Spaces by profile: knowledge, clients, planning, CRM, proposals in the official template and expense control.
Agents
Three bots on Telegram: one reads Trello, another reads Meta and Google Ads, and the third talks with the partner about the whole agency.
Intelligence
An agency dashboard that records its own history twice a day, turning into a time series for decisions.
An agency that sees its own operation without stopping to assemble reports.
Results
Deliverables
Every front, in detail.
Technical base in the cloud
Versioned code, application and database in the agency's own account, with documentation, a record of every change and profile-based access.
Knowledge base
Team, processes with version history, the agency's story and the brand base, all searchable and in one place.
Proposal system
A form generates the proposal in the official template as .pptx and .pdf, with history and automatic link to the client.
Operations agent
Reads Trello and calculates delays, stalled cards, deliveries, workload per person and lead time, with daily, weekly and monthly insights.
Media agent
Reads Meta Ads and Google Ads and returns spend, conversions, CPA, ROAS and comparisons by client and campaign.
Operations and sales
Client records, planning read by AI that becomes a calendar, key dates flagged 90 days ahead, onboarding, CRM and expense reimbursements.
The number comes from code. The reading comes from AI.
The maths is done by the system, always the same way. AI comes in afterwards, to interpret what the numbers say.